A form of direct marketing that uses electronic mail to communicate commercial or fundraising messages.
How does email marketing help in achieving business goals?
One of Internet Marketing’s segments is email marketing. Email marketing has historically been used to simply advertise one’s goods or services, but it is increasingly used by advertisers to build and establish substantive relationships with consumers and potential customers.
- Email marketing can be customized and personalized to help you reach a specific community of clients or people.
- In contrast to other marketing strategies, it is one of the cheapest ways of advertisement for the company and its goods or services.
- It is incredibly simple to use and does not require experience, and it can be easily monitored, allowing you to assess the campaign ‘s progress.
- One of the greatest benefits of social media email marketing is that consumers are more likely to check an email than social media users.
It’s a perfect way to increase the website traffic.