A digital marketing technique for gaining more traffic by buying search engine results page advertisements
How is a PPC campaign effective for your business?
PPC, Pay-per-Click, is an internet advertisement model where every time a (potential) consumer clicks on the company’s ad, the advertiser pays a fee. It’s an inorganic way of getting the website’s followers. Advertisers are bidding on a keyword sentence that is applicable to their campaigns.
- It can be easily measured, tracked, managed, designed, modified, and stopped anytime you want.
- Your ads are showed to only potential customers, i.e. when they have searched for it, i.e. at the right place and the right time.
- You can add negative words in your campaign which prevents your ad being triggered by irrelevant words or phrases, thus enabling higher ROI.
- You can target your PPC campaign based on geographic location or the type of device used.
The key to expect a successful result from PPC campaign is about working smarter, and not harder. Write to our SEM experts to get help with your PPC campaign.