Online Reputation Management

What Is Online Reputation Management

Online reputation management (ORM) involves actively monitoring mentions of your brand on websites and social media for negative or fake reviews. ORM works primarily by responding to negative online customer feedback as well as responding to media stories (both social and traditional) that cloud your business. Online public relations (PR) and reputation management share the same goal: to present a company in the best possible light. The main difference between the two is how they achieve that goal.

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