SEO vs Google Ads for New Business Growth
In a new start-up, Gaining customers through online mediums remains one of the toughest tasks. Many start-up entrepreneurs are seen comparing SEO vs. Google Adwords, trying to understand which search engine optimization strategy works better. SEO assists businesses in acquiring organic traffic through improved website content, while Google AdWords assists businesses in acquiring paid traffic through placing advertisements at the top of search results instantly. There are certain implications associated with both SEO and Google AdWords. The difference between organic traffic and paid traffic assists new start-ups in aligning a strategy accordingly.
Before making that decision, you need to understand the meaning of SEO and PPC.
SEO (Search Engine Optimization) :
Search Engine Optimization, or SEO, allows your site to be ranked in search engine results. This is a free advertising method, as you will note that you are not charged per click. Search Engine Optimization primarily involves using the intended key words, generating useful content, and ensuring the overall quality of the website.
Example:
Suppose you own a website and write an article entitled ‘Auto Parts Dealers in Mumbai’ with appropriate key words in your article, your website will appear in the list on Google when people search for auto parts dealers around their area. People who are interested in your article will come to your website without any charge for each ‘click’ on your website listing.
Google ads (Pay-Per-Click) :
PPC (Pay-Per-Click) is commonly known as Google Ads. You have to pay for the ad to appear at the top of the search results. For every click that the ad receives, you have to pay a certain amount of money, which is why it’s referred to as “Paid Traffic”.
Example :
This can be achieved through the use of the Google Ad campaign where your advert can target the “Auto Parts Dealers in Mumbai” keyword. Your website will show up on the first results page immediately. Every time your advert gets clicked, you will have to pay Google charges. Hence it will be considered a paid traffic method.
Organic Traffic vs Paid Traffic
Organic traffic is from SEO. It takes time to optimize it, but once this is achieved on your site, you can visit it without having to pay for every single click. Therefore, SEO takes time.
The paid traffic sources are Google Ads. They yield instant results. When you publish your Adwords, people start accessing your business right away. However, once you are finished with payments, so are you with generating their traffic.
Pros & Cons for Small Businesses
SEO Pros:
- Low cost over time
- Establishes trust & brand value
- Long-lasting results
SEO Cons:
- Takes Time to Give Results
- Requires regular content & updates
Google ads Pros:
- Fast results
- The Easy to target specific customers
- Excellent for promotion & launch events
Google Ads Cons:
- Can be expensive
- Traffic stops when ads stop.
- Requires careful budget management
SEO or Google Adwords Campaigns for a Small Business
So, when we are comparing SEO vs Google Ads for a small business, which is better? Well, that all relies on your objective. Whether you’re looking for quick leads, you have money to spend, or you prefer growth for the future, Google Adwords or SEO could work well for you. Experts state that a combination of both is the best marketing strategy for startups. Google ads could give traffic instantly, but SEO gives a better online presence. Which is Best for Small Businesses? Which should small businesses opt for, then? If you are starting off, for immediate results, use Google Ads, for sure. If you are prepared to wait for results, then do SEO, for sure.The most effective approach, therefore, will be to do both, which will further be explained in the next chapter to help businesses benefit accordingly Ultimately, there is no one-size-fits-all answer in an SEO vs. Google Ads showdown. The answer would rely on your specific business need, timeframe, and budget.