When the thought arrives into the mindset of general public the majority elevates towards selling the assets and for better development of a business , most believe
Have you ever heard of an availability for traditional service expertise through a digitally operated handle no, right? Until Uberclap. Launched in Delhi 2014, UrbanClap is the fastest growing start-up with its inevitable and innovative social-based technique wherein, they decided to go beyond India and developed a firm position in 4 countries [Dubai, Abu Dhabi, Sydney and Singapore] after serving 18 cities in India. Now why did I termed it as social-based technology, The synopsis to that is that they engaged into large section of mass, searched the common ask and urge, found a one-stop solution and sold it. We often find ourself in need for household assistance and we always navigate it in different eye look scenario. .
I’ll make simpler for you to understand, hypothetically you have a leakage issue and a flickering light and you have an important meeting in an hour or so. UrbanClap have one stop solution for different problems. One call equal to solutions in no time. This marketing strategy catches the speed.
An idea that drives passengers and curiosity at the same time. Ola a multinational ridesharing company, headquartered in Bangalore has its own inspiring journey. It was a collective prodigy where their solution was simply introducing a technology that bridge the gap and connected the cab owners with the commuters with the help of the internet, telephone or a mobile phone ad. Here the adaptive theory is easy to communicate and regional as well as broad reach. With an upgrading outfit the live location and GPS system in the car itself developed a seed of trust and engagement at the same time. Most prominent idea that they uphold was they thought of appointing drivers with a criteria-based agreement and provided its facilities. Elaboration to the followed line, they developed a huge CRM by developing pan India travelling network. Main goal explained in a very subtle manner, they introduced ola rice a one step forward tech-based facility with respect to regionality and flexibility was a tough rock towards its competitive businesses.
To uphold the idea of digital transaction and make it regional was the sole motive and with this the idea of Paytm was found. It is a payment gateway that allows users and businesses to make payments. After December 2016 Demonetization, many companies fall on foreground and had a tough time with cash transaction and utilization. To revitalize the transaction and cut down the money laundering issue, the cashless transaction came into force. Paytm is currently available in 11 Indian languages and offers online use-cases like mobile recharges, utility bill payments, travel, movies, and events bookings as well as in-store payments at grocery stores, fruits and vegetable shops, restaurants, parking, tolls, pharmacies and educational institutions with the Paytm QR code. Accessibility is simpler where every age group can use it whenever and wherever they want to. The deal-cracking marketing here is it inculcated the idea of cashless without any faulters and difficulties.
Advertising is a significant part of the marketing, wherein deliberately targeting niche audience and conquer it is the strategy that won many brains. Nykaa is an online store that sells a variety of beauty and health items. Started a decade ago, it is an e-commerce-based company. Stepped into competitive market where international brands already had a name, Nykaa had an innovative approach. It targeted a certain gender and claim to have variety and complete package with just one click. Goodwill increased through collaborating with Bollywood actresses build a trust among the users. Besides having a huge competition, it builds a firm place on online market and traditional market as they launched their shops across India and introduce many diverse products for men as well. At the time of pandemic, they transported beauty essentials and hygiene essentials too.
Hungry order from Swiggy, it is an on-demand meal delivery service that delivers food from local fast-food shops to clients’ doorsteps. The basic ideology behind this company was to provide service worth remembering for. Swiggy that started in 2014, is an 8-year-old e-commerce-based company wherein the x-factor to it is that it advertises itself as a mode of fasted delivery commodity. Also, the fact that it is easy to use and reach is phenomenally broad clients from any place can order their favourite cuisine, dish, beverages from their favourite fast food or 5-star restaurants and get their food at their doorstep in few minutes or so. Apparently, you can order your groceries and they deliver home-made food too. Live tracking and discounts were the famous eye-catchers.